0 items cart 
Friday, September 19, 2008
MDP's "Double Decade" Premier with the DC Crew
"Enjoy The Ride...More" is DC’s marketing slogan for their highly anticipated release of snowboards this winter. Last night at 50-50 Brewery in Truckee, CA, PortersTahoe.com and the DC crew – including riders Devun Walsh, Iikka Backstrom, Aaron Biittner, and Lauri Heiskari – all came out with more than just their A-game to kick off this 20th anniversary edition of Mack Dawg’s "Double Decade."
Somewhere between 400 to 500 people joined Porters and DC at the biggest movie premier ever at 50-50 Brewery. There were two screens – inside and outside – showing the next progression in riding with several very well-received segments from not only the DC crew, but riders like Wille Yli-Luoma, Eero Ettala, and the closing part of Jussi Oksanen. The movie also sprinkled in 20 years worth of snowboarding pioneers and ground breaking MDP parts over the years from names like Chris Roach, Nate Cole, Noah Salasnek, JP Walker, and Jeremy Jones (past and present). "Double Decade" truly does give you more by throwing in a great, eclectic mix of music from the likes of the Pet Shop Boys, Devo, David Bowie, Doobie Brothers, and – believe it or not – the Grass Root’s "Let’s Live For Today" for a very soulful and artistic Jussi part.
Chris “Gunny” Gunnarson from Snow Park Technologies arranged for some of the Porters crew and the DC boys – Devun Walsh, Iikka Backstrom, Aaron Biitner, and first-time golfer Lauri Heiskari – to play a round of golf at Northstar-at-Tahoe earlier in the afternoon. Conditions were ideal. Scores were very competitive in a "best ball", two-man format of 5 teams. In the end, a little home-field advantage – and let’s face it – just plain better skills from Gunny and Walsh propelled them to the win.
Longtime Nor Cal industry veteran and DC sales rep Ron Depp put the evening in perspective this way, "It’s amazing that we could draw such a large crowd with only 5 days advance notice and have so many ex-pros and industry people come out of the woodwork...or the Truckee woods!" Bill Markham, DC Snow Sales Manager, added, "Double Decade is a walk down memory lane that showcases many legends of the 90’s rail brigade. The film also captures how shredding has progressed from backyard rails to big mountain kickers. Couple this with almost 500 kids, beer from 50-50, great support from Porters and DC pro shreds Iikka, Devun, Biittner and Lauri and you got a night you won’t forget....or remember in some cases!"
Judging by how big of a smile Lauri Heiskari had at the end of the night, everyone truly had a great time...and MORE!
Somewhere between 400 to 500 people joined Porters and DC at the biggest movie premier ever at 50-50 Brewery. There were two screens – inside and outside – showing the next progression in riding with several very well-received segments from not only the DC crew, but riders like Wille Yli-Luoma, Eero Ettala, and the closing part of Jussi Oksanen. The movie also sprinkled in 20 years worth of snowboarding pioneers and ground breaking MDP parts over the years from names like Chris Roach, Nate Cole, Noah Salasnek, JP Walker, and Jeremy Jones (past and present). "Double Decade" truly does give you more by throwing in a great, eclectic mix of music from the likes of the Pet Shop Boys, Devo, David Bowie, Doobie Brothers, and – believe it or not – the Grass Root’s "Let’s Live For Today" for a very soulful and artistic Jussi part.
But that wasn’t all for the day.
Chris “Gunny” Gunnarson from Snow Park Technologies arranged for some of the Porters crew and the DC boys – Devun Walsh, Iikka Backstrom, Aaron Biitner, and first-time golfer Lauri Heiskari – to play a round of golf at Northstar-at-Tahoe earlier in the afternoon. Conditions were ideal. Scores were very competitive in a "best ball", two-man format of 5 teams. In the end, a little home-field advantage – and let’s face it – just plain better skills from Gunny and Walsh propelled them to the win.
Longtime Nor Cal industry veteran and DC sales rep Ron Depp put the evening in perspective this way, "It’s amazing that we could draw such a large crowd with only 5 days advance notice and have so many ex-pros and industry people come out of the woodwork...or the Truckee woods!" Bill Markham, DC Snow Sales Manager, added, "Double Decade is a walk down memory lane that showcases many legends of the 90’s rail brigade. The film also captures how shredding has progressed from backyard rails to big mountain kickers. Couple this with almost 500 kids, beer from 50-50, great support from Porters and DC pro shreds Iikka, Devun, Biittner and Lauri and you got a night you won’t forget....or remember in some cases!"
Judging by how big of a smile Lauri Heiskari had at the end of the night, everyone truly had a great time...and MORE!
Labels: 50/50 Brewing Co, Aaron Biittner, DC Snowboard Boots, DC Snowboards, Devun Walsh, Iikka Backstrom, Lauri Heiskari, mack dawg
Subscribe to Posts [Atom]
