We are a skiers company that started in the fall of 2002, in Lake Tahoe, California. 4FRNT is assembled by a core group of experienced athletes that are driven to propel the emerging state of freeride skiing; armed with first hand knowledge of our sport and our industry. It is our principle to offer true support and product to the athletes that are making these great strides of progression.
Through years of hard work, blood, sweat, and tears we have established a company that drives the talents and knowledge our pro riders through on snow research and development to state of art ski manufacturing in the best facilities on the planet.
4FRNT is owned by our team of professional athletes.