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Burton Snowboards
In the mid-60's, Jake Burton was one of thousands of kids to get hooked on
Sherman Poppen's Snurfer, the earliest commercial form of the modern snowboard.
It might have only been a department store toy, but it was still surfing on snow.
Shocked that not much had progressed ten years later, Jake bid the Manhattan
business world farewell to become a snowboard shaper. He moved to Londonderry,
Vermont and started making and riding his first boards. The world's first snowboard
factory was born. The year was 1977.
In the first few years, snowboarding was an underground sport struggling on sledding
hills and snowcovered golf courses. As long as riders had to hike, it could only
progress so far. To move the industry and riding to the next level, Jake lobbied
hard for local ski areas to open their lifts to snowboarders. In 1982, Suicide
Six Resort in Pomfret, Vermont was the first resort to allow snowboarding. Soon
after, Jake succeeded in convincing Stratton Mountain in Vermont to give it a
shot, thereby establishing a joint commitment to snowboarding that continues
to this day. Others followed - Jay Peak, Stowe, Sugarbush, Killington - some
sooner, some much later. The opening of eastern resorts not only led to growth
for the sport, it became a major factor in Burton's continual product innovation.
Edgeless wooden boards that were fine in powder no longer cut it on the hardpack
and sometimes icy conditions at Vermont mountain resorts. To handle the hardpacked
snow, Burton developed the Performer Elite, a board with a P-tex base, metal
edges and bindings with hi-backs.
The early years were an experiment in grassroots business. In the second year,
Burton Snowboards moved into a farmhouse in Manchester, Vermont - the facility
that went on to produce such classics as Burton's Backhill and Performer snowboards.
Working in the living room, dining room, basement and barn, a crew of four to
five people produced, sold and repaired all the early Burton models. Jake's toll-free
customer service line rang in the bedroom, at all hours. In the middle of the
night, Jake took down orders from snowboarders all over the country. If orders
for boards were low, Jake loaded up his Volvo wagon and visited up to ten shops
a day offering his latest designs. From the livingroom/showroom, employees led "Safaris" -
snowboard tours of local powder stashes. Turns were earned by hiking.
On the outskirts of Burlington, Vermont sits an office with an old chairlift
spanning the parking lot and a skate ramp out back. The current location of over
25 years of innovation and commitment to the sport, this company has roots that
run deep into the history of snowboarding. The company is Burton Snowboards -
the world's first snowboard factory. And this is how it all started.
In 1992, Burton Snowboards moved from its Manchester location to Burlington,
Vermont. The same motivation that took Jake from the garage in Londonderry to
the barn in Manchester guided Burton from Manchester to Burlington: the commitment
to making the world's best snowboarding equipment and growing the sport. Upon
arrival in Burlington, the Burton Air snowboard was state-of-the-art. Today,
the Codes and the Powers are the boards snowboarders ride to the podium. The
same heart that beat years ago in a garage in Londonderry, Vermont still beats
strong within the ever-expanding walls of Burton's modern facilities in Burlington
and the two affiliate offices in Japan and Austria. Two things matter more than
all else: riders and riding. They always have and always will.
Burton Snowboards has been involved in the competitive side of the sport since
the beginning. March 2002 marked the 20th anniversary of the U.S. Open Snowboarding
Championships - an event for snowboarders by snowboarders. Then and now, it is
the premier contest each year, drawing the best riders in the world. The Open
has been the perennial venue of legendary riding: Doug Bouton hitting 63 mph
on a Backhill snowboard, Craig Kelly dominating the pipe with his signature smooth
riding, Jeff Brushie and Terje Haakonsen going head to head with huge McTwists.
The early success of the U.S. Open helped further legitimize the sport and increase
mountain resort area acceptance.
The above information is from the Burton Website!
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