Dragons have traditionally throughout time been symbols of chaos, strength, prosperity and individuality. The Dragon symbolizes youth defining their own path and the complexities of their journey for independence. Our mission is to design and develop a unique brand and products that help today’s youth define their own path.

Dragon began in Southern California in 1993 with the belief that it can be done better while staying true to the core customer. With that plan and direction in mind, the Dragon was formed. Drawing influences from the dark mysto side of its team riders, art, music and street culture, Dragon products are designed to compliment our customer’s lifestyles. Dragon is committed to staying true to our core roots and developing products that reflect that.

Because we market through the core lifestyles of action sports, art, music and street culture, Dragon is one of the few brands that have a massive cross over consumer appeal. This gives Dragon the advantage by not being confined to only one category and allows us to target the independent customer who is fringe and authentic. Because of this deeply rooted relationship with our customer, Dragon has a solid core following worldwide.Dragon’s customers are unique and lifestyle driven, and they demand a unique brand and products that compliment that. Dragon’s sole mission is to develop products that create a lifestyle partnership with our customers.

Dragon is currently distributed all over the globe and can be found at the finest retailers worldwide. For more information on Dragon, Dragon products and updated news and events go to dragonalliance.com.