Flow is the number two snowboard binding company in the world. An achievement such as this doesn’t take place overnight; it takes perseverance, commitment to product innovation and a product that stands apart from the rest. For Flow, success has been 10 years in the making.
Flow got its start when in 1992 Neil Pryde of NeilPryde Ltd, the leading brand of windsurfing sails and equipment, and Reinhardt Hansen formerly of F2 Windsurfing turned marketer decided to explore opportunities in the snowboarding market. The pair saw a need in the snowboarding market for an improved binding technology. The sport at the time was relatively young, gaining acceptance, and starting its rapid growth phase. Snowboarding technology was still fairly crude and there was much room for improvement. Mr. Pryde and Mr. Hansen employed product designer Werner Jettmar to make a snowboard binding that was more convenient than a two-strap, more comfortable than hard shell boots and plate, and gave the sensation of the “barefoot feel.” Werner set to work, and began the creation of a new soft binding, that would soon be known to the world as Flow.