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In 2003 the Nordica brand was purchased by the Tecnica group. The new corporate strategy is aimed at the ski sector with particular attention being paid to the racing product and to the competition sector.
The feeling between some celebrated names in skiing and the Nordica brand is confirmed once again by the great performances in the world cup and by the recent world championships in St. Moritz.
Further confirmation of Nordica competitive spirit and the great desire to be number one again.